Make 50k A Month With An Online Dating Site

It has been well documented that online dating is a phenomenon which has changed the lives of millions of people throughout the world. Two out of every five singletons in Europe and the USA aged 25 – 40 have used an on line service to either find a partner, or simply to enhance their social lives by making new friends.

This exponential explosion in the dating sector has meant that many companies owning and operating the sites themselves have come from a standing start to generating significant revenues in a matter of just a few months. It is possible to make a small fortune from online dating but, then again, it’s just as possible to lose your shirt. For every successful site, there are five others which simply ‘got it wrong’. If you follow these few basic guidelines, you could join the cyber-revolution which has not only become a lifestyle choice in itself for a great many consumers, but an extremely profitable market for webmasters to enter.

1. Niche works. Yes, we all know the names of the global dating sites which dominate the sector, but if you want to create a site that attracts millions of members, you are going to need very deep pockets just to get on the first rung of the ladder. There are a great many very successful sites that either cater to special interest groups such as bikers, military personnel etc or geo-targeted sites that cover just one country or even one city. The advantage of this kind of concept is that it is much easier and cheaper to promote than a service which attracts all-comers. The sophistication of online marketing, particularly the various pay-per-click search engines, enables you to target your audience very specifically thereby maximising your return on investment without having to overly stretch your financial resources.

2. Don’t over-complicate the design of the site. The primary aim of the homepage should be to encourage visitors to register with your service, not to marvel at your use of different colours or design features. Stick to just two colours (one should preferably be blue – the colour of trust) on a white background and avoid flashing buttons at all costs.

3. Keep your proposition simple. If a dating site looks so complicated that only ‘teccies’ can use it, you’ll lose most of your audience as soon as they land on your homepage. The most successful dating sites tend to offer a very basic system of picture profiles and secure messaging. People sign-up, create their profiles, upload their photos and start sending email messages to other members with whom they think they might be compatible. It’s easy and you don’t have to have a degree in computer sciences to do it. But there are many sites out there which offer a bewildering array of features – video profiles, psychological profiling and the like; all very expensive to integrate and manage and most, to be frank, are a complete waste of time and money.

4. Offer a free trial. This might seem rather ironic in an article which purports to tell you how to create a profitable business, but in order to get your members to pay you a subscription fee, you have to get them to register with your site in the first instance. If you let people have a look around, browse through the database and perhaps send a couple of messages to other people, they are far more likely to want to subscribe than if you ask them to do so straight away without giving them a taste of what your site can offer.

5. Populate your database as quickly as possible. People follow other people when they join dating sites and if your site looks like it hasn’t got many members, then people will give it a wide berth. When you launch, it’s well worth you doing a limited email marketing campaign which offers a free subscription to founder members. Remember, the hardest part of creating a successful online dating business is to get your first 100 registrants – you want them there in week one and the quickest way to do that is to offer a freebie to your first sign-ups. You’re not losing money – these are the most important members and without them your business will not get past first base.

6. Spend your marketing budget wisely. You don’t have to throw money at a dating site in order to promote it effectively – you just have to be smart. Establish an affiliate programme with one of the main networks operating in your country as soon you launch your site. Affiliates are third party web-sites which refer traffic to your business on a revenue sharing basis. You don’t have to pay affiliates to join your programme, you just offer them a percentage of any subscription revenue which they generate and this is the most cost-effective way of promoting yourself. And you should also avoid generic search-terms when you instigate pay-per-click campaigns on the major engines. Keywords like ‘dating’ and ‘online dating’ are expensive to bid on and convert less well than niche terms which are more applicable to the actual concept of your site. If, for example, you are running a dating service for singles living in Chicago, keywords like ‘Chicago dating’ or ‘singles in Chicago’ will be relatively cheap to bid on and will yield a far better conversion rate than the more general terms.

7. Offer good customer service. Remember, your members are real people many of whom will not be as computer savvy as you are and when any of them contact the site with a problem (a forgotten password or log-in difficulties are usually the most common), you should endeavor to respond as soon as you are able. An unanswered message is the easiest way to actually lose a member so don’t ignore or put off answering the mails that you will inevitably receive.

8. Communicate with your members. I’ve left this point until last but it it just as important as anything I’ve mentioned above. A weekly newsletter to your database will encourage people to log-in to their accounts on a regular basis (particularly if they are able to click through directly from the email to the site without having to log-in) and will also help to foster an emotional bond between your business and it’s paying customers. Every business to consumer online entity should have a human face and site owners who ignore this do so at their peril.

So there you have it; take heed of the eight snippets of advice that I have outlined above and you too can reap the substantial rewards on offer in this exciting and vibrant market sector.

Online Dating Scams- What to Look for and How to Protect Yourself

If you are looking for love online, you may well find it. Every day, more and more people are joining the search, and thousands can now testify to happy, lasting relationships that have formed as a result. Sadly, thousands more have fallen victim to online dating scams.

Here are secrets to spotting online dating scams, as well as specific ways you can protect yourself.

Online dating scams take a variety of forms, but they have one thing in common: money. If you have met a genuine person in your search for online romance, it should be a long time before the subject of money comes up.

But people working for online dating scams will try to raise the issue as soon as possible. They may take a few weeks to try and seduce you, often through email and chat, but they can afford to invest only so much time in any one possible target.

So, if the subject of money comes up relatively quickly with a prospective partner, you should be wary.

The subject of money can take many forms. Some participants in online dating scams will ask you straight out for cash donations (often to help them deal with supposed emergencies) but others will be more subtle.

Often the money you stand to lose will take the form of payments to what seems like a third party, as in telephone online dating scams. Telephone online dating scams often involve the prospective partner asking you to call him or her on a particular number, which is secretly charging you several dollars per minute. These online dating scams can cause you to run up huge phone bills, but because you do not see your bill immediately you may not realize what is going on until you are already in serious trouble.

One of the most common online dating scams is a variation on the ‘Nigerian’ scam, which you may well have encountered before in email. In this online dating scam, the person whom you have an interest in, who often claims to be living in an African country, will tell you that he or she has received some money in the form of money orders that can not be cashed there. The person will then ask you to cash the money orders in your bank and wire the money. The money orders will be forgeries and you may even find yourself charged by your bank for submitting them; however, they can take several weeks to process, so many people fall for these online dating scams and wire the money before they find out what is truly going on.

If the person you have met online lives far away, one of the most tempting ways to spend money is on travel, to enable them to visit you. Many online dating scams take advantage of this with set-ups that enable this prospective partner to pocket the money.

You can avoid these online dating scams by never sending cash and never allowing the other person to determine exactly what travel arrangements or agencies will be used.

While you should not allow online dating scams to put you off when looking for love online, it is important to be aware of them. Remember that any genuine person you meet will know about online dating scams, too. If they care about you, they will respect your need to be careful.

Free Dating Site – Evolution

Chat room

Chat rooms were one of the original ancestors of the free dating site. Although many of the chat rooms have now disappeared due to the evolution of better opportunities. they were extremely popular during their heyday. Although the chat rooms spent a lot of time trying to convince people to come to the site, there was little to do once the individual arrived. Even so, the chat rooms were a draw to those who were deemed too young to be there. This meant that many visitors to the site were immature and not capable of any meaningful interaction with those looking for friendships and dating opportunities.

Forum

Forums related to a specific subject were one of the antecedents of a free dating site. Forums tended to evolve around a particular subject. The typical format was that people would post a question of interest and others would provide answers to the question, or would add related comments or links must as in a conversation only online. Sometimes forums had an associated live chat room. The major difficulty with the forum is that often one or two people who monopolize conversations, sometimes by arguing with each other. The forums and chat rooms usually had a way that people could go into a semi-private area and converse without the conversation being part of the general conversations.

Paid Site

The next evolution for many sites, not just for a free dating site is to set up a paid site where individuals could come and join in the excitement and interest generated by being able to meet other singles who are interested in dating. A paid site is supported by a combination of member fees and advertising revenues, as might be expected. The paid sites painted themselves as being elite and attracting only the elite membership that would make the best dating partners. Many individuals were willing to pay the cost to be perceived as one of the best candidates for a date.

Free Site

Following the popularity of the paid sites, smart web masters figured out a way to provide a free dating site for individuals who enjoy the online dating scene. Getting sponsorship for previously paid sites meant that the advertising by companies is already built in rather than requiring it to be paid for by membership fees and sales. The zero cost sites are funded by a combination of advertising and sponsorships so that they can grow in the same way as paid sites grow.

Social Network

A social network site is becoming popular with individuals who are less interest in actual dating. A free dating site focuses mainly on those who want to date, while a social network is more for the purpose of online socializing with others who have like interests. The social sites are structured more like a casual party among friends. Those who enjoy social sites may not have any interest in developing long term relationships with another person as a life partner. They just want to have fun with friends.